Account Based Marketing
Boost your growth with ads that target your ideal accounts
Today, over 70% of the buyer’s journey unfolds independently, with decision-makers researching and forming opinions prior to vendor engagement. To navigate this landscape effectively, businesses must forge early connections with key decision-makers.
At Metas Worldwide, we provide insights into business-level intent to your marketing and sales teams. Therefore, you are better positioned to guide decision-makers through their journey, essentially engaging and influencing them at every crucial moment to help you establish long-term connections that redefine the buying experience.
Prioritize Accounts
We use intent data and Confirmed Connect to identify and engage your best accounts.
Reach more people
We show ads to your ideal prospects with an identity-based approach.
Close deals faster
We speed up consideration and amplify brand awareness between sales touchpoints.
Enhance your Account-Based Marketing (ABM) strategy
Add accounts, contacts, and companies to your target pool.
Utilize multiple layers of intent data
Employ four layers of intent data to identify and reach engaged prospects effectively.
Outperform competitors
Leverage hardware and software install data for deeper insights into potential customers
Building Interest, Connecting with Accounts
We fine-tune target parameters, crafting personalized content that shows interest and drives engagement.
Our strategy fortifies your sales pipeline while nurturing valuable account relationships.
Why Partner with Metas Worldwide?
Metas Worldwide stands as your premier choice for Account-Based Marketing (ABM) success. Our ABM team excels in identifying high-opportunity accounts primed to drive revenue growth. Drawing upon a wealth of expertise and cutting-edge software, we possess the know-how to ensure your ABM efforts flourish.
Our cadre of ABM experts leads the industry in sales acceleration and data-driven decision-making. Bolstered by extensive experience and an expansive global network, we possess the capacity to manage requests of any magnitude anywhere in the world. Our seamless alignment of Account-Based Sales and Marketing teams guarantees a potent synergy for your business’s success.
Frequently Asked Questions
What is Account-Based Marketing (ABM)?
Account-Based Marketing (ABM) is a focused marketing strategy that targets high-value accounts instead of broad audiences. It involves personalized outreach and tailored campaigns to engage and convert specific accounts. By aligning content and messaging with the unique needs of these accounts, ABM delivers more efficient and impactful marketing results.
Which businesses benefit the most from ABM?
ABM is particularly advantageous for businesses in B2B industries with complex sales cycles, high-value deals, and defined target audiences. Companies offering niche products or services that require tailored solutions often find ABM highly effective for driving results.
How do you identify the right accounts for ABM?
Start by analyzing your current customer base to pinpoint high-value accounts that align with your business goals. Consider criteria such as revenue potential, strategic alignment, and fit with your product or service. Leverage intent data and predictive analytics to identify accounts actively researching solutions in your industry.
What tools or technologies are essential for successful ABM?
The right tools can make or break your ABM efforts. Essential technologies include:
* Customer Relationship Management (CRM) Systems: Managing account data & tracking interactions.
* Marketing Automation Platforms: To streamline personalized campaigns.
* Data Analytics Tools: To analyze performance and refine strategies.
* Intent Data Providers: To identify accounts showing buying intent.
What metrics should you track to measure ABM success?
* Account Engagement: The number of target accounts actively interacting with your campaigns.
* Conversion Rates: How effectively your campaigns convert engaged accounts.
* Pipeline Velocity: The speed at which accounts move through your sales funnel.
* Revenue Impact: The total revenue generated from ABM efforts.
* Account-Level Metrics: Engagement scores and growth within individual accounts.
These metrics help you assess the overall impact and ROI of your ABM strategy, enabling continuous improvement.